Verizon likely to tee up new Droids during July 23 announcement

Verizon Wireless (NYSE:VZ) sent out an invitation to the media for an event in New York City on July 23, where many expect the carrier to announce the latest iterations in its Droid series of Android smartphones from Google's (NASDAQ:GOOG) Motorola Mobility unit.

The invitation was short on details but Verizon indicated it will "unveil the next generation" of one of its most popular families of devices. The Droid line has proven to be a Verizon mainstay, even following Google's acquisition of Motorola.

According to multiple media reports, Verizon is expected to unveil the Droid Ultra, Droid Maxx and Droid Mini, which would replace the Droid Razr HD, Razr Maxx HD and Razr M, which were introduced in the summer of 2012. Jeff Deitel, Verizon's vice president of marketing, will speak at the event, according to the invitation.

The event is not expected to feature the formal unveiling Motorola's Moto X smartphone, which will likely be sold by multiple carriers in the United States. Google will reportedly spend upwards of $500 million in marketing the Moto X, according to a recent Wall Street Journal report.

Motorola has said that customers will be able to customize the Moto X smartphone to their liking. Although the company has not provided any other details about the phone--including how it can be customized, what it will look like, when it will launch and how much it will cost--Motorola has embarked on a major new advertising campaign for the device, which will be assembled in a plant in Ft. Worth, Texas.

For more:
- see this The Verge article
- see this CNET article
- see this Engadget article

Related Articles:
Google reportedly planning to spend $500M in Moto X marketing
Google's Moto X to be 'the first smartphone that you can design yourself'
What will Motorola's Moto X phone herald for Android?
Motorola to release flagship 'Moto X' smartphone this summer, with others to follow
Blin: How will the 'X Phone' affect Google's relationships with Android OEMs?

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