Verizon resurrects Mobile ESPN, but for content

Verizon Wireless VCast monthly subscribers will soon have access to a broad swatch of sports content that was previously exclusive to the short lived Mobile ESPN MVNO. Verizon Wireless and ESPN announced the deal for the exclusive content in early February, but now the content, called ESPN MVP is live to VCast monthly subscribers at no additional cost. The only potential additional costs from ESPN MVP would come from optional sports alert services, which would carry fees as per usual. ESPN MVP allows VCast monthly subscribers to customize their mobile sport content experience by synching content related to their favorite teams, players and columnists right to their mobile handsets. ESPN MVP is initially available on selected handsets: LG Chocolate, LG VX8300, LG VX8600, Motorola RAZR V3c/m and MOTOKRZR K1m.

For more on Verizon's deal with ESPN:
- see this press release