Verizon Wireless (NYSE:VZ) recently formed Precision Marketing, a new division devoted to helping businesses better understand Verizon's customers' data usage. Verizon has compiled data from its millions of customers and that data, which Verizon aggregates and makes anonymous, is likely to be a powerful part of the operator's business in the future. "We realized we had a latent asset. We have information about how customers are using their mobile phones. Whether it's making a call or using an application or browsing the Web. We have always had that information but we have been very cognizant of how that information is used. … But a year ago we started to think about how we can leverage that insight and deliver a commercial product," Colson Hillier, Verizon Wireless' vice president of precision marketing, told Sue Marek, Editor-in-Chief of FierceMobileContent. Click here for the full hot seat.