Verizon's McAdam drops out of CES keynote

Verizon Communications (NYSE:VZ) CEO Lowell McAdam canceled his appearance on a keynote panel scheduled for next week at the 2012 Consumer Electronics Show due to scheduling conflicts, Verizon confirmed.

Verizon Communications (NYSE:VZ) CEO Lowell McAdam

McAdam

McAdam was scheduled to speak on Jan. 11 in a morning "innovation power" panel with Xerox CEO Ursula Burns and Ford Motor Co. CEO Alan Mulally. However, due to a change in his schedule, McAdam won't be attending the show.

Verizon spokesman Peter Thonis told Reuters that the company will try to send another executive to replace McAdam at CES, but declined to give further details. McAdam's absence removes some of the wireless and telecommunications heft from the show, although there will still plenty of high-profile keynotes, including from Ericsson (NASDAQ:ERIC) CEO Hans Vestberg and Qualcomm (NASDAQ:QCOM) CEO Paul Jacobs. McAdam used a keynote appearance last year to announce that Verizon would open an LTE application innovation center in San Francisco, which it launched in August.

McAdam's decision to bow out of his keynote appearance at the trade show comes shortly after Microsoft (NASDAQ:MSFT) signaled that it will deliver its last keynote address at CES this year. "We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing," Microsoft's chief spokesman, Frank Shaw, wrote in a recent blog post.

For more:
- see this Bloomberg article
- see this Reuters article

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