Verizon's viewdini launches just as LTE data promotion sunsets

Verizon Wireless (NYSE:VZ) officially launched its viewdini video application, which will allow its customers using LTE-powered Android smartphones and tablets to stream video content from Comcast, Hulu, Netflix and mSpot. The application, available now in the Google Play store, is being launched just ahead of Verizon's decision to end its promotion that doubled the amount of data that new LTE smartphone customers could use per month.

Verizon viewdini

Click here for Verizon's introductory video on viewdini.

A Verizon spokeswoman confirmed that the double data promotion, which Verizon revived in February, will end on June 5. Customers who signed up for an LTE smartphone under the promotion will be able to keep their data plans--which, for example, gave customers 4 GB for $30 per month instead of 2 GB--through the length of their contract.

The viewdini service will count toward a customer's data allotment, notable considering the service likely will quickly chew through users' monthly data allotments. Powered by CBS Interactive's TV.com, viewdini is a video portal that makes it easier for customers to search and view movies, TV shows and other videos by collecting the services into one location.

Verizon said it will add support for new content sources, including Verizon FiOS, as well as more device operating systems. Currently, services like Amazon Instant Video and HBO Go are not supported by viewdini. Video subscription, rental or purchase fees may also apply with the service.

Verizon Wireless CEO Dan Mead unveiled viewdini at the Cable Show in Boston last month. "Our motivation was to solve for a problem we saw facing our customers, that discovery of video content was very challenging given the fragmented nature of content rights across disparate video distributors," Kristi Crum, executive director of marketing at Verizon Wireless, told The Verge.

For more:
- see this release
- see this The Verge article
- see this CNET article

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