At the International CTIA Wireless 2009 conference this week in Las Vegas, Verizon is putting an extra emphasis on its new Hub product, which is an interesting forum for a non-traditional wireless product. That's not, however, the philosophy of Verizon Wireless COO Jack Plating. In an interview with FierceWireless, Plating said that he views the Hub as a mobility play. "As you look to displacement and what consumers want with convergence, the Hub answers all those questions," Plating said.
Verizon's Hub offers connectivity through any broadband connection and provides unlimited VOIP calling for just $35 per month. In addition, the Hub integrates with Verizon Wireless services, meaning that customers can get access to VZ Navigator, Chaperone and VCast entertainment. The Hub, which is available at all Verizon Wireless stores, costs $199 after a $50 mail-in rebate with a two-year agreement. Cordless phones for use throughout the home are available for $79.99 each.
But Plating also hinted that more converged services are on the way--computer, home calendar and more. "We see Hub as a reason for people to come to Verizon Wireless," Plating said. "It definitely bonds people to Verizon. It's a real value to helping people manage their mobile life."
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