YouTube and Verizon Wireless officially announced a deal that gives Verizon Wireless a new content experience with user-submitted video and YouTube a wider audience. Beginning next month, V Cast will include some of the popular website's videos. YouTube and Verizon didn't disclose any financial details, and Verizon has a short-term exclusivity on the deal, the length of which is also unknown. It could be a major coup for Verizon given the fact that visitors to YouTube, which is being acquired by Google for $1.65 billion, watch more than 100 million videos daily. But only pre-selected high-quality videos will be available for viewing on Verizon's YouTube channel. Given the fact that most of the videos on YouTube are of the homemade quality, you have to wonder how much pre-selection will dilute the value proposition.
For more about Verizon's deal with YouTube:
- check out this article from The Mercury News