According to a recent study from the NPD Group, more than one-fourth of cellphones now in use can support mobile video services like sports, news and weather clips, but only 1 percent of wireless subscribers are using their phones to watch such clips. On a somewhat more ominous note, the majority of those within that 1 percent have been with their carrier for at least three years, meaning the video services did not lure the subscribers away from a different carrier. NPD concludes that until the price of such services drop (they say $10.70 a month is the average), subscribers will have little interest in the services. I agree with NPD: Mobile video services may one day be the driver for churn, but at today's prices they aren't driving anyone.
For more on NPD's mobile video study:
- check out this article from The New York Times