Virgin Mobile inks deal with JumpTap

Virgin Mobile USA announced a partnership with mobile search developer JumpTap, to launch new search functionalities both within the MVNO's own content deck and off-portal across the mobile web. The new search engine, which goes live in February 2007, will direct subscribers to relevant content and will also offer recommendations based on purchases by users with similar consumer profiles. Building on the "SugarMama" mobile advertising incentive program introduced by Virgin Mobile earlier this year, the JumpTap agreement also expands the carrier's marketing initiatives by organizing and delivering relevant search information to subscribers through sponsored and organic links.

"Navigating through pages of WAP content, or trying to hit websites that aren't mobile-enabled to find that one thing you're looking for, will soon be a thing of the past," Virgin Mobile VP of mobile data services Dominick Tolli said in a prepared statement. "By simply typing in the name of a favorite artist or topic into their wireless handsets, customers will immediately pull up results of all related content from both Virgin Mobile and sites across the Web."

For more on the Virgin Mobile/JumpTap deal:
- read this release

Related article: Virgin Mobile USA: Still room in the youth market

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