Virgin Mobile launches new service plan

Virgin Mobile USA this week offered its first new prepaid pricing plan since the MVNO launched in 2002. The new plan offers customers who use a higher number of minutes per day a cheaper calling rate. Under this new plan, customers pay $0.35 each day to receive 10-cent calling minutes all day long. Once opted in, the customer's account is charged $0.35 cents per day to get the lower rate. The customer is charged whether or not they use the minutes. Some analysts claim the new pricing system is a way for Virgin to generate recurring revenue from its better-performing customers.

For more on Virgin Mobile's new plan:
- see this press release