Voda ties up with Yahoo for mobile ads

Vodafone is looking to turn a new leaf by forging a relationship with Yahoo for mobile advertisements. Unfortunately, the new direction comes a little late: The company's first half of the financial year swung to a net loss of $9.7 billion. Net profit was £2.77 billion, while revenue rose 6.9 percent. Difficulties in its German and Italian operations were mostly to blame, due to regulatory pressures. Under the terms of the deal with Yahoo, the search giant will become the exclusive display advertising partner for Vodafone.

For more on the first half of Voda's fiscal year:
- see this WSJ article (sub. req.)