Vodafone: 3G handset subsidies not worth it

Vodafone said it is just not willing to plug as much money as it has in the past to convince subscribers to actually use 3G services. The company stopped its practice of heavily subsidizing 3G handsets, saying it doesn't make financial sense if people are simply not paying for enough extra services to justify the subsidies. Enders Analysis says that sales of 3G phones had plummeted from 20 percent of all handsets bought to 12 percent in just one quarter.

To read more about Vodafone's lower investments in 3G:
- check out this article from ZDNet UK


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.