Walmart Family Mobile, which offers service on T-Mobile US' (NYSE:TMUS) network, introduced a plan that includes unlimited talk, text and data for $49.88 a month. The first 10 GB of monthly data are delivered on the LTE network; after that customers' speeds are slowed.
The MVNO's plans include Data Saver, an offering similar to T-Mobile's Binge On that provides DVD-quality video streaming at 480p to reduce data consumption. Like Binge On, Data Saver can be turned on or off at will.
The new plan also includes content from Vudu, Walmart's on-demand video service, for users who pay their bills on times. Consumers with active lines in good standing for at least 16 consecutive days get one free movie rental code per month in the form of a $7 credit that must be used within 30 days.
The new plan is in addition to Walmart Family Mobile's two existing plans. It offers unlimited talk, text and 1 GB of LTE data for $30 a month, and unlimited talk, text and 5 GB of LTE data for $40 a month. Data speeds on each of the plans are reduced to 2G once the caps are reached.
Walmart Family Mobile launched in 2010 in an effort by the retailer to address the perception among consumers that prepaid services don't offer the best handsets or networks. The service is meant to complement the variety of prepaid services Walmart offers.
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