The wireless industry is well on its way toward making the Internet of Things a reality. Already there are major standards efforts to regulate the connections between people, devices and things--some examples including the AllSeen Alliance, the Thread Group and the Open Interconnect Consortium. And perhaps more importantly, companies are forming the necessary alliances they'll need to crack open this opportunity that stretches across seemingly every major industry and market--for example, AT&T has a major partnership with GE for what they're calling the Industrial Internet.
And smaller companies and startups across the globe are also working on ways to cash in on the intersection of Internet services and everyday physical objects.
But the IoT promise won't roll out uniformly across every country and every market segment. For example, the healthcare market remains hampered by strict privacy and medical regulations. Similarly, the industry and manufacturing segments--another key target among IoT companies--may not be able to quickly embrace Internet of Things services due to established, legacy systems with lifecycles that are measured in decades rather than years.
So what area should curious executives focus on to learn about the latest advancements in the IoT space? My bet is the connected home.
As the nation's real estate market improves and home values rise, homeowners are primed to invest in the latest technologies to make their houses more efficient, safe and friendly. And that's what makes the connected home perhaps the leading market for the Internet of Things--it's the market that could adopt new IoT standards and innovations most quickly. Already, Samsung's SmartThings is growing into an app store-like hub for a wide range of connected home services--the company has acknowledged the possibility that it could expand beyond the connected home market in the future. And AT&T has enjoyed enough success with its Digital Life home automation service that it has embarked on an international expansion effort.
To get the latest insights into this area, I encourage you to join me at the upcoming Mobile World Congress trade show in Barcelona, Spain, for my "The Connected Home: A Proving Ground for the Internet of Things" panel event. The event will be held Wednesday, March 4, from 12:30 p.m. to 2 p.m. at the Fira Congress Hotel, which is just a five-minute walk from the main Fira Gran Via MWC venue.
Speakers at the event will include:
- Ran Senderovitz, VP & GM, Service Provider Division, Intel. (Senderovitz's business focuses mainly on designing and building gateways and set-top boxes.)
- Kevin Petersen, President, AT&T Digital Life. (Petersen heads up AT&T's home automation service.)
- Alex Hawkinson, Founder & CEO, SmartThings. (Hawkinson directed SmartThings to its acquisition by Samsung last year.)
- Jean-Claude Kiessling, Head of Business Development & Portfolio Management for Deutsche Telekom's open smart home platform, QIVICON. (Kiessling helps oversee DT's own smart home platform.)
- John Horn, EVP and Chief Strategy Officer, KORE Telematics. (Horn was previously head of T-Mobile's M2M business.)
Aside from our excellent speakers, there are two main reasons that you should attend this panel. The first is that you will be able to interact directly with our panelists: The event is an informal roundtable that will accept questions from the audience. You won't have to waste your time with boring PowerPoint presentations or inane, softball questions. And the second, and perhaps most important reason you should attend this panel is: Lunch! Yes, we'll serve you lunch.
If you would like to attend this Fierce event, please click here. --Mike