Why developers should fight to improve app discoverability

Josh MartinBrick-and-mortar retailers have managed to avoid a situation in which customers are confronted with an unlimited supply of barely organized items, but application storefronts have not, writes Strategy Analytics analyst Josh Martin. Instead, these storefronts rely on a few curated sections to expose users to new content, but most users discover apps though the top apps list. How can developers improve app discoverability in an age where top apps lists often remain static? Martin offers several pointers, including working for Rovio, Zepto Lab or another big player as well as leveraging  platforms that enable social discovery. Industry Voices