Why has 4K been a dud so far in the U.S. pay-TV market?

After back-to-back product introductions at the beginning of this year by DirecTV, Comcast and Dish Network, it looked as though pay-TV was going to embrace 4K/UltraHD in a pretty significant way in 2015. However, that has not been the case, and except for a few sporadic announcements about 4K-enabling satellite launches and 4K set-tops to be released at some undetermined future date, there has been little if any actual movement in the pay-TV industry on the UltraHD topic since January. Most of the cable industry's focus today in pay-TV seems to be on streaming skinny bundles and cloud virtualization. Some analysts think pay-TV operators are simply responding to the demand -- or lack thereof -- they see in the marketplace. Consumers, he said, were able to upgrade their living rooms to HD relatively inexpensively but 4K requires a major investment. There is also a lack of competitive pressure pushing the industry, as there is little concern that customers will leave an MSO simply because a rival has 4K service offerings. For more on the slow pace of 4K adoption in the U.S. pay-TV market, check out this FierceCable special report.

Sponsored by ADI

What if we were never truly alone? Our next-gen communications technology can help people in even the most remote places stay connected.

What if there were no ocean, desert, mountain or event that could ever keep us from telling our stories, sharing discoveries or asking for help? ADI’s next-gen communications technology could keep all of us connected.

Suggested Articles

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?

Fierce kicks off its fall 5G Blitz week with a session on Monday, November 30, examining the RAN revolution.

The FCC has once again determined that SNR Wireless and Northstar Wireless are ineligible for about $3.3 billion in bidding credits.