Wireless carriers rank high in ad spending

Wireless companies are big spenders when it comes to advertising. Advertising Age recently ranked the leading national advertisers and AT&T, Verizon and Sprint were ranked No. 1, 2 and 3, respectively. AT&T spent $2.2 billion on advertising in 2007, while Verizon Communications spent $2.1 billion and Sprint spent $1.16 billion. T-Mobile USA was ranked No. 12 and it spent a mere $606 million.

For more:
- see this RCR article

Related article:
Sprint campaign spotlights multimedia, not Nextel

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