Wireless companies are big spenders when it comes to advertising. Advertising Age recently ranked the leading national advertisers and AT&T, Verizon and Sprint were ranked No. 1, 2 and 3, respectively. AT&T spent $2.2 billion on advertising in 2007, while Verizon Communications spent $2.1 billion and Sprint spent $1.16 billion. T-Mobile USA was ranked No. 12 and it spent a mere $606 million.
- see this RCR article
Sprint campaign spotlights multimedia, not Nextel