Wireless veteran Boulben touts new role as SVP at Verizon Wireless

Verizon
Verizon appears to have hired longtime wireless executive Frank Boulben as SVP of strategy and marketing for its wireless business.

Verizon appears to have found a new boss for strategy and marketing for its wireless business. But the company isn’t exactly crowing about it—not yet, at least.

Frank Boulben, who was chief strategy officer at Canada’s Rogers Communications for the last three years, recently announced via his LinkedIn profile that he is now a senior vice president of strategy and marketing at Verizon Wireless. Boulben previously served as BlackBerry’s chief marketing officer, and before that he was an executive in charge of marketing and sales at LightSquared.

Boulben’s resume also includes stints at Vodafone, Orange, the GSMA and Vivendi Universal.

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Verizon has yet to make any official announcement on the move, and company representatives failed to reply to multiple requests for confirmation or comment from FierceWireless. We were also unable to reach Boulben directly via phone or email.

Boulben left Rogers recently amid a front-office shakeup that will see the company welcome a new CEO next month. He was hired at Rogers by former CEO Guy Laurence, who was fired in October.

It isn’t clear whom Boulben will report to in his new post at Verizon. Diego Scotti is the company’s chief marketing officer, having taken the job in 2014 after serving as CMO at J. Crew.

This story was updated June 9 to clarify that Boulben is not a replacement for Marni Walden, who was once vice president and chief marketing officer for Verizon Wireless. Walden now oversees Verizon's Media and Telematics businesses.

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