Wireless veteran Boulben touts new role as SVP at Verizon Wireless

Verizon appears to have hired longtime wireless executive Frank Boulben as SVP of strategy and marketing for its wireless business.

Verizon appears to have found a new boss for strategy and marketing for its wireless business. But the company isn’t exactly crowing about it—not yet, at least.

Frank Boulben, who was chief strategy officer at Canada’s Rogers Communications for the last three years, recently announced via his LinkedIn profile that he is now a senior vice president of strategy and marketing at Verizon Wireless. Boulben previously served as BlackBerry’s chief marketing officer, and before that he was an executive in charge of marketing and sales at LightSquared.

Boulben’s resume also includes stints at Vodafone, Orange, the GSMA and Vivendi Universal.


Get the keys to unlock the full potential of 5G

Are you prepared to navigate the maze of challenges involved in deploying 5G infrastructure? F5 can guide you past the pitfalls and help you unlock the full promise of 5G. Download this whitepaper to learn how to navigate this challenge.

Verizon has yet to make any official announcement on the move, and company representatives failed to reply to multiple requests for confirmation or comment from FierceWireless. We were also unable to reach Boulben directly via phone or email.

Boulben left Rogers recently amid a front-office shakeup that will see the company welcome a new CEO next month. He was hired at Rogers by former CEO Guy Laurence, who was fired in October.

It isn’t clear whom Boulben will report to in his new post at Verizon. Diego Scotti is the company’s chief marketing officer, having taken the job in 2014 after serving as CMO at J. Crew.

This story was updated June 9 to clarify that Boulben is not a replacement for Marni Walden, who was once vice president and chief marketing officer for Verizon Wireless. Walden now oversees Verizon's Media and Telematics businesses.

Suggested Articles

The FCC plans changes to its Lifeline program, a federal initiative meant to lower the monthly cost of phone and internet for low-income individuals.

New research, again based off Wehe test results, indicates wireless carriers are throttling video content, regardless of location or time of day, and that…

In their latest round of comments to the FCC, both users and would-be users of the C-Band argued whether fiber is the best alternative for delivering the types…