XE Mobile, the controversial MVNO that plans on offering an ad-supported mobile service to the youth and college-aged market, is now selling subscriptions at a major Midwestern superstore chain, called Meijer. The superstore chain has 176 locations throughout Michigan, Ohio, Indiana, Illinois and Kentucky. XE Mobile's subscription plans start at 10 cents per minute with up to 250 free incoming minutes per month and unlimited free SMS, according to the company.
For more on XE Mobile new distribution channel:
- see this press release