Zaarly shakes up cost of doing business

Zaarly, a 2011 Fierce 15 winner that targets local buying, allows users to name something they want, the price they're willing to pay for it and how long the offer is available. Zaarly's app and business model, profiled in FierceDeveloper's latest Developer Workshop, is essentially a cross-platform, peer-to-peer digital marketplace. The hyper-local service automatically connects the request with fellow users who bid for the right to facilitate the transaction. Since launching in mid-May, Zaarly has already brought together thousands of buyers and sellers and generated $1 million in seed funding. Special feature