ZTE's Lam: Company shines in U.S. prepaid device market with 21% share

MALTA--ZTE continues to make inroads in the U.S. prepaid device market. Speaking at the IFA 2015 trade show here, Waiman Lam, senior director of technology and partnerships at ZTE, said that the company has 21 percent of the U.S. prepaid device market, making it the No. 2 player in the space. The company commands 7 percent of the overall device market in the United States.

zte Waiman Lam

Lam

ZTE works with several prepaid operators including Boost Mobile, which sells the company's ZTE Speed for $100 without a contract. Virgin Mobile sells the ZTE Emblem.

Lam also touted the company's ZTE Spro 2 smart projector and mobile hotspot. AT&T Mobility (NYSE: T) is selling the device for $399 with a two-year contract or $499 with no contract. The Spro 2 can be added to an existing or new Mobile Share plan for $10 per month.

The LTE-enabled, Android-powered smart projector and mobile hotspot can connect up to 10 independent Wi-Fi devices at once and stream content from game consoles, USB sticks, micro SD cards and other mobile devices. It also offers access to the apps from the Google Play store.

Interestingly, Lam said that ZTE is working on shifting its device strategy in the United States. Instead of offering white-label devices for operators to brand, it will begin offering ZTE-branded devices as a way to increase consumer brand awareness of ZTE. The Spro 2 is an example of a ZTE-branded device, he noted.

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