Zynga's mobile chief dishes on OMGPOP, the freemium model and more

Zynga is one of the top players in mobile gaming, with its "With Friends" and "-Ville" series regularly topping the list of most downloaded apps for the App Store and Google Play. The social gaming giant shows no signs of slowing down and has gobbled up a slew of companies, including OMGPOP for a reported $180 million earlier this year. At the head of Zynga's mobile business is Senior Vice President Travis Boatman, who joined the company last year shortly before Zynga's IPO. Boatman isn't new to the mobile scene, having previously worked with Jamdat before it was acquired by Electronic Arts. Boatman talked with FierceMobileContent Associate Editor Sandhya Raman about Zynga's growing mobile presence, the company's recent acquisitions, and how the purchase of OMGPOP will impact the company. Hot Seat


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