Artificially Inflated Traffic: A $2.4bn problem

Simeon is the Head of Business Development at Enea AdaptiveMobile Security and has over 30 years’ experience in Telecoms markets. With a career spanning Marketing, Product Management, Business Development and Operations roles, he has worked for Infrastructure & solution providers with the many of the largest Operators, CPaaS and Aggregators across the world. Simeon has worked with AdaptiveMobile since the foundation of the business, assisting customers protect their subscribers and network in a range of senior management roles.

Nick is a specialist in all aspects of mobile and engagement based on 25 years’ experience. Over the past 10 years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared's deep-dive research into the messaging market. Nick oversees Mobilesquared’s industry defining market forecasts and reports, and heads up the company’s consultancy.

Nick regularly delivers the keynote analyst presentation at messaging events around the world including; Mobile World Congress, Messaging & SMS World, WAS, GSMA and MEF. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed by media including the Sunday Times, BBC, Bloomberg, The Financial Times, Forbes, and CNN. During this time, he has judged the Global Mobile Awards, Messaging & SMS Global Awards, the MEFFYS and the EMMAs. He has also written strategic industry reports on diverse mobile topics including messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, having spent ten years as a tech journalist working on leading global B2B titles.

Uku Tomikas, CEO of Messente Communications, is an advocate against fraud in the telecommunications industry. He is an expert in business messaging, fraud and global markets. His advocacy extends to active collaboration with banks, police and Estonian authorities to mitigate fraudulent activities in the SMS industry.

Drawing from a varied background, including military service, wholesaling, and teaching, Uku cultivates discipline and attention to detail at Messente. As a father and husband, he brings a holistic approach, balancing family values with running a multi-million business messaging company.