Flat-rate carrier MetroPCS (NASDAQ:PCS) launched a promotional $25 plan earlier this week that offers unlimited voice and texting, a company spokesman confirmed. The new plan represents the lowest price point at which the company offers service.
MetroPCS is promoting the offering on its website.
The new $25 plan will be available for a limited time only, and is currently set to end June 30. The plan is available to new customers only and is available with three handsets: the Huawei Pinnacle, Kyocera Presto and Samsung Freeform III.
"It's another way that MetroPCS is providing choice for potential customers and allowing them to choose a service plan that fits their needs and lifestyles," MetroPCS spokesman Drew Crowell told FierceWireless. "Unlimited talk and text for $25 per month--tax and regulatory fees included--is an incredible value for those interested in doing basic tasks like making voice calls and staying connected with loved ones through text messaging." There is no data access associated with the $25 plan.
The next plan up from the $25 plan is MetroPCS' $40 non-LTE plan, which includes unlimited voice, texting and Web access.
The introduction of MetroPCS' $25 plan comes amid a race to get to lower prepaid price points. Sprint Nextel's (NYSE:S) Boost Mobile prepaid brand recently launched a promotion that could cut the cost of its unlimited voice and texting plans down to $30 via the company's bill "shrinkage" policy. Boost said that from March 29 through May 31, when customers sign up for a $45 plan with unlimited voice and texting, they can shrink their bill down to $30 by making on-time bill payments. That plan, like the MetroPCS plan, is tied to three Boost phones: the LG Rumor Reflex, the Motorola Mobility (NYSE:MMI) Theory and the Sanyo Innuendo from Kyocera.
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