Verizon has been under significant pressure to make some moves to deliver new sources of differentiation and revenue growth. The core wireless business, while it gives off significant cash, is maturing. Over the past eighteen months, the company has acquired Intel's OnCue platform, AOL, Millennial Media, and, now, Yahoo. Just what does Verizon get with Yahoo?
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Verizon bagged its latest digital media trophy this week, agreeing to pay $4.83 billion to add Yahoo's core online business to its growing digital media empire. The biggest mobile operator in the U.S. will integrate Yahoo with the AOL business it acquired last for $4.4 billion, and the unit will be led by Marni Walden, Verizon's EVP and president of the Product Innovation and New Businesses organization. But there's little evidence Verizon will be able to put all its media and advertising pieces together effectively.
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