Advertisers ready to spend on mobile

Nearly 90 percent of major brand marketers surveyed by RBC Capital Markets plan to market their products on cell phones. Unfortunately, it's not clear if consumers are ready for a mobile marketing onslaught. The same survey reveals that 71 percent of consumers don't want advertising on their phones. I bet many of these people will come around. Surveys have already shown that many consumers like premium mobile services, but refuse to pay for it. Mobile advertising is an obvious way to bridge that gap. Article

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