Amazon's Alexa may put Siri on the sidelines in app developers' minds

Alexa may soon dethrone Apple's Siri as the most popular virtual assistant among app developers now that Amazon is opening up the technology behind its Echo wireless speaker.

The company said it would be offering the Alexa Skills Kit, a collection of APIs and other tools to create apps for devices that use the technology, in the future. To top it off, the company is also setting up an Alexa Fund worth $100 million to help spark interest from developers, startups and other organizations.

Mobile developers and designers were quick to applaud Amazon's decision on Twitter, where some were downright gushing with enthusiasm:

Certain technical aspects of the Amazon tools were particularly appealing:

Overall, mobile developers suggested Amazon has made one of its most competitive moves yet in an area that is still ripe for innovation: