AT&T announced that for the third consecutive year it will host a series of developer events at the annual CTIA Wireless industry trade event, taking place next week in Las Vegas. According to AT&T, the three events--the Enterprise Developers Summit, Fast Pitch and Open Call, respectively--encourage the creation of new wireless applications and accelerate their time to market; a new website, http://www.att.com/choice, will also feature application and device development tools including the 2008 edition of the Wireless Reference Architecture guide, which spans from operating systems to application life-cycle management in addition to resources outlining the technical specs of all the wireless devices that AT&T offers.
Most promising is Fast Pitch, taking place April 1 and 2. Calling the event "like a high-tech version of American Idol," AT&T has already accepted 125 registrations, promising consumer applications developers their chance to pitch ideas to operator representatives as well as guests from an industrial design company, a venture capital firm and a wireless handset manufacturer. For the first time, Fast Pitch will also award $70,000 in cash and other prizes to the most promising applications--selected apps can also be made available for download in the AT&T MEdia Mall site. Developers who failed to register for Fast Pitch may also participate in Open Call, a first-come, first-served demo opportunity scheduled for April 3.
For more on AT&T's Fast Pitch and Open Call programs:
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