Research In Motion (NASDAQ:RIMM) introduced the first public beta release of its BlackBerry Advertising Service SDK for WebWorks, offering developers a new option for monetizing their applications. Optimized for apps running BlackBerry 6 OS or higher, BlackBerry Advertising Service requires developers to add just a few lines of code to integrate banner ads--according to RIM, all work is handled by the library, meaning developers must only define the banner and place it on the screen. To begin, developers must register with BlackBerry Advertising Service to receive the beta SDK and unique zone identifier to use in their application.
RIM first unveiled BlackBerry Advertising Service roughly a year ago, enabling developers to incorporate in-app promotions spanning ad networks including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. BlackBerry Advertising Service supports standardized MMA advertisements and HTML5-based rich media as well as ads with one-click in-application access to core BlackBerry functions like Contacts, Calendar, Media Player and BlackBerry App World. The solution also boasts a mediation console for developers to manage their ad allocations and access analytics as well as tracking and reporting features.
- read this BlackBerry Developer's Blog entry
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