BlackBerry Advertising Service SDK for WebWorks enters public beta

Research In Motion (NASDAQ:RIMM) introduced the first public beta release of its BlackBerry Advertising Service SDK for WebWorks, offering developers a new option for monetizing their applications. Optimized for apps running BlackBerry 6 OS or higher, BlackBerry Advertising Service requires developers to add just a few lines of code to integrate banner ads--according to RIM, all work is handled by the library, meaning developers must only define the banner and place it on the screen. To begin, developers must register with BlackBerry Advertising Service to receive the beta SDK and unique zone identifier to use in their application.

RIM first unveiled BlackBerry Advertising Service roughly a year ago, enabling developers to incorporate in-app promotions spanning ad networks including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. BlackBerry Advertising Service supports standardized MMA advertisements and HTML5-based rich media as well as ads with one-click in-application access to core BlackBerry functions like Contacts, Calendar, Media Player and BlackBerry App World. The solution also boasts a mediation console for developers to manage their ad allocations and access analytics as well as tracking and reporting features.

The WebWorks platform enables web developers to create full-featured BlackBerry apps entirely in HTML5, CSS and JavaScript, bringing together existing BlackBerry web development tools along with new resources and platform services. The BlackBerry WebWorks framework and all APIs are open-sourced and available via the GitHub portal.

For more:
- read this BlackBerry Developer's Blog entry

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