Just last week I wrote about mojax, an AJAX-like platform for simple mobile apps. Today Bling Software announced the Bling Player, another cross-platform, JavaScript-based mobile application platform. Neither Bling Player nor mojax runs through a Web browser, so they are a lot closer to Yahoo! Widgets then they are to true AJAX sites like GMail, but goal is the same: painless cross-platform development. Bling says it has a client player for J2ME and BREW and that it's small enough to be delivered OTA. Bling Player technology is available on a revenue share basis. Flash demo movie