Brave arrives as an ad-blocking browser promising increased privacy and faster speeds. Former Mozilla CEO and JavaScript creator Brendan Eich built Brave to automatically keep out programmatic ads and tracking cookies. In head-to-head comparisons with Safari on iOS, Brave clearly loads faster.
The idea has already earned the praise of some developers.
Interesting concept. An ad-blocking browser that still allows non-tracking ads. https://t.co/RlecIDsazh #bravebrowser #browser
— Guario Rodriguez (@guariorodriguez) January 20, 2016
A browser that strips third party tracking by default, includes @HTTPSEverywhere and blocks ads? Check out @brave browser. Looks exciting.
— Michael Coates ☄ (@_mwc) January 21, 2016
New browser called @brave launched by @BrendanEich - and it's open source. https://t.co/3qzwNy1ZU9
— Dean Hume (@DeanoHume) January 25, 2016
High hopes about Brave's potential to upend the online advertising market are already floating around.
I seriously hope @BrendanEich's Brave browser is gonna be awesome enough to achieve an online advertising shift https://t.co/xymXhpm0zE
— Thomas Gorissen (@serrynaimo) January 25, 2016
But Brave may already be experiencing some issues.
@codylindley Didn't work for me either.
— Tea (@taylorpoe) January 25, 2016
And Brave has already drawn out a decent amount of skepticism.
gut-reaction prediction on brave browser: someone (in ad-tech) releases tool for sites to block that browser, possibly by user-agent
— getify (@getify) January 20, 2016
Brave browser by Brendan Eich will natively block ads. So it can serve its own ads instead. Which is insight into its startup revenue model.
— Adrian Roselli (@aardrian) January 20, 2016
If I ripped the ads out of magazines and put in my own, I'd have a cease and desist in 24 hours. good luck, #BraveBrowser
— brian stempeck (@BrianStempeck) January 25, 2016