The idea has already earned the praise of some developers.
High hopes about Brave's potential to upend the online advertising market are already floating around.
But Brave may already be experiencing some issues.
@codylindley Didn't work for me either.— Tea (@taylorpoe) January 25, 2016
And Brave has already drawn out a decent amount of skepticism.
gut-reaction prediction on brave browser: someone (in ad-tech) releases tool for sites to block that browser, possibly by user-agent— getify (@getify) January 20, 2016
Brave browser by Brendan Eich will natively block ads. So it can serve its own ads instead. Which is insight into its startup revenue model.— Adrian Roselli (@aardrian) January 20, 2016
If I ripped the ads out of magazines and put in my own, I'd have a cease and desist in 24 hours. good luck, #BraveBrowser— brian stempeck (@BrianStempeck) January 25, 2016