Don't like Mondays? It's the time iOS app developers see the greatest conversion rates

Monday not be everyone's favorite day, but it represents the high point of conversions of iOS app views to downloads, according to data from Sensor Tower. The company used app analytics metrics from April 1 through July 28 with a sample set of around 60,000 apps.

  • On Friday and Saturday, iPad app views rank higher, at nearly 16.5 percent, than downloads at 15.5 percent.
  • iPhone views follow a similar trend by the weekend at 15 percent, versus 14.5 percent download activity. 
  • The leap on Fridays and Saturdays, reduces the overall conversion rate from a high of more than 25 percent for iPhone apps on Mondays to a low of about 24 percent on Saturdays.  
  • Great Britain has the highest median conversion rate at 38.4 percent, followed by Australia and Canada. The U.S. ranked relatively lower in the bottom third at 25.5 percent.

"Casual app store browsing is a more common occurrence over the weekend," the company said. "Downloads, however, are also at their highest point on Saturday, with Wednesday (for iPad) and Thursday (iPhone) seeing the lowest number of downloads." 

iOS developers who have struggled to build an audience for their work will already know that consumers are largely tire-kicking when they visit Apple's App Store. The great thing about Sensor Tower's data, however, is the way it points to the best times to promote iOS apps, whether via mobile ads, in-app advertising or even via social media. Although the Sensor Tower data science team noted that its research was still in its early stages, this report confirms the common sense assumption that people are most interested in considering app options when they have more time on their hands, though they may be more likely to pull the trigger when work and other weekday responsibilities pull them back into the real world.

For more:
- see the full report here

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