GameHouse homes in on licensed properties

Developer Workshop is a series of profiles exploring the current state of the mobile marketplace from the point of view of the software developers mapping out its future. Each profile focuses on a developer with a compelling story to tell, and offers their perspective on what the industry's doing right, what it's doing wrong and how to make it better. This week, FierceDeveloper speaks to casual game maker GameHouse about the complexities of adapting fan-favorite Hollywood franchises to mobile and the fine art of app promotion.