Google intros Search with My Location

Google introduced Search with My Location, a new application optimized for the Windows Mobile OS promising a simpler and more efficient mobile search experience. According to the web services giant, previous mobile search results were tailored to the previous location entered by the user--now, thanks to the Google Gears Geolocation API, Search with My Location approximates real-world location via the same Cell ID technology used by Google maps for mobile, meaning a user who types "sushi" into their handset will receive local business listings. Google adds that Search with My Location does not associate user location with any personally identifiable information in an effort to maintain consumer privacy and security. Search with My Location will be initially debut in the U.S. and U.K. markets.

In related news, Google announced the launch of Google Mobile App for BlackBerry, a free download optimized for Research In Motion's BlackBerry device platform. Promising faster search and more efficient access to Maps, Gmail, News and related Google web-based services, Google Mobile App for BlackBerry also offers direct links to the user's Google Apps Calendar and Documents/Spreadsheets, as well as update alerts in association with new versions of other downloadable Google mobile apps.

For more on the new Google mobile apps:
- read the Google Mobile Blog or check out this Search with My Location video

Related articles:
Google names Android Developer Challenge winners
Google, Microsoft give the App Store a run for its money