With devices running Google's (NASDAQ:GOOG) Android now generating more than 50 percent of all smartphone impressions across its mobile advertising network, Millennial Media unveiled version 4.1 of its Android software development kit. Highlights of the upgrade include a smoother, speedier Full Page Video Ad experience with cached video content, with interactive elements now displaying during play, translating to a more immersive user experience and improved CPM rates. Millennial notes that the new SDK also simplifies integration of code for use in conversion tracking and performance ads, also enabling XML layout as an alternative implementation. To download, visit the mmDev portal.
Android-based mobile ad impressions across the Millennial Media network surpassed impressions on Apple's (NASDAQ:AAPL) rival iOS for the first time in December 2010. As of the firm's January 2011 Mobile Mix report, Android accounts for 54 percent of Millennial's total smartphone impressions, almost doubling iOS at 28 percent. Research In Motion's (NASDAQ:RIMM) BlackBerry operating system trails in third at 14 percent.
- read this Millennial Blog entry
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