Nokia (NYSE:NOK) rolled out a series of improvements to its Ovi Store mobile content storefront, promising users a simplified search experience. Chief among the tweaks: A spell correction feature that suggests applications and games based on the mistyped text--for example, if the user inputs ‘angry bird lite,' Ovi Store asks "Did you mean ‘angry birds lite'?" In addition, Ovi Store now supports Arabic (spoken in over 25 countries by close to 350 million people) and Hindi (spoken by 1.2 billion worldwide). Also new for Series 40 device users: An upgraded UI touting speed and efficiency improvements.
Ovi Store downloads now top 3.5 million per day--according to Nokia, more than 250,000 new users sign up for the store daily, with worldwide users now exceeding 165 million. Late last year, Ovi Store director of product management Michael Bramlage told FierceDeveloper that mobile applications now represent over 70 percent of all Ovi Store downloads.
- read this Ovi Blog entry
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