Outfit7 claws its way to the top with 'Talking Tom Cat 2'

Developer Workshop logoIntroduced in mid-2010, Outfit7's Talking Tom Cat--an interactive virtual pet app enabling users to record and share feline-themed storytelling videos via YouTube, Facebook, email and MMS--has emerged as a pop culture phenomenon, generating 55 million downloads across the iOS and Android platforms and even scoring a cameo on the hit ABC sitcom Modern Family. The sequel, Talking Tom Cat 2, premiered in late May, introducing a new 3D version of the titular tabby as well as new features and antics; downloads topped 1.8 million within the first 48 hours. FierceDeveloper spoke to Outfit7 CEO Andrej Nabergoj about the success of the Talking Tom Cat franchise, the pressure to create a hit sequel and the importance of making emotional connections.