Smaato teams with App Annie for iOS analytics

Mobile advertising platform provider Smaato will partner with sales analytics and market intelligence services provider App Annie to offer iPhone and iPad application developers and publishers expanded insight into their App Store prowess. Per terms of the deal, the Smaato Open Mobile Advertising platform will integrate App Annie's iOS historical rankings features, also providing insight on download performance, e.g. the number of downloads necessary to reach the App Store's bestseller lists.

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