Universal Mind strikes a chord with Jimi Hendrix app

hendrixJimi Hendrix would have turned 69 years old on Nov. 27, and more than four decades after the rock icon's death, interest in his life and music continues to grow. The Hendrix catalog is no longer limited to traditional album and video releases: Digital solutions agency Universal Mind is rolling out Jimi Hendrix--The Complete Experience, an authorized free application for Apple's (NASDAQ:AAPL) iOS that touts a wealth of interactive content for diehard fans and new listeners alike. FierceDeveloper spoke to Universal Mind's vice president of business development Tim Wandell about building the Hendrix app, collaborating with the Sony Legacy label and the family-owned management firm Experience Hendrix LLC, and the art of storytelling. Developer Workshop

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