Windows Marketplace for Mobile accepting app submissions

Microsoft announced it is now accepting application submissions for its forthcoming Windows Marketplace for Mobile virtual storefront. Writing on the Windows Mobile Blog, Microsoft's Senior Director for Mobile Platform Services Product Management Todd Brix notes that the software giant will begin certifying applications on a First In, First Out basis--certification should take about 10 business days, and developers can check in on the progress of their app via the Developer Dashboard service. Should an application fail to pass one or more tests or checks, Microsoft will send the developer a detailed report explaining the problem, adding that apps must meet reasonable expectations for quality, usability and localization while creating a high standard for the marketplace, a consistent experience for shoppers and increased exposure and repeat business for all involved. Brix adds that programmers can also provide product information and promotional materials they wish Windows Marketplace for Mobile to use in describing the app.

"Our strategy for all of this is pretty straightforward; we want to create a global marketplace for Windows phones where developers and users meet to sell and buy high quality and high value applications that make work easier and life more fulfilling," Brix writes. "We're creating a clear process and new opportunity for developers and ISVs to make money from their investment in innovation. The applications we feature will be well organized, easily accessible by PC or phone and backed by a money-back guarantee. And when they're ready to buy, customers will have a variety of payment options to choose from. These are new customer experiences, and frankly, capabilities that will set us apart."

To galvanize the Windows Marketplace submission process, Microsoft also announced the launch of its Race to Market Challenge, a developer competition running through Dec. 31. Judges will look at WinMo apps according to criteria including download numbers, revenues (according to both downloads and price), usefulness and playfulness. Four winners will receive a developer edition of the Microsoft Surface table as well as online marketing and promotion of their app.

For more on Windows Marketplace app submissions:
- read this Windows Mobile Blog entry

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