Yahoo integrates GetJar apps into mobile search results

Yahoo will integrate cross-platform application storefront GetJar's entire library of more than 75,000 free apps into its mobile search results, making it easier for consumers to discover relevant games, entertainment and prosumer tools on the go. According to GetJar, Yahoo will display applications in response to the search criteria of the original user query--for example, if a consumer types "sports," Yahoo will spotlight a cluster of sports-themed solutions. GetJar recommends that developer partners update their app's metadata with text and descriptions to enable more effective search engine discovery, guaranteeing their efforts are displayed to Yahoo users. For now, the Yahoo/GetJar partnership is limited to the U.S., although the two firms plan to expand the trial to other international markets in 2011.

Consumers apparently don't need any assistance finding social networking behemoth Facebook's mobile application--more than 100 million subscribers worldwide have now obtained the app from GetJar, making it the most downloaded ever on a single app store. Over half of all Facebook downloads originated via Nokia devices, GetJar adds. Some 200 million global consumers are now actively using Facebook's mobile products across all platforms, up from just 65 million a year ago, the company recently stated. In addition, Facebook is the most popular application across most operating systems according to Nielsen Company data published in mid-September: Fifty percent of iOS users have accessed the app within the last 30 days, compared with 45 percent of BlackBerry users and 32 percent of Windows Phone users. Facebook is also the second most popular app among Android users (45 percent)--only Google Maps ranks higher, and just barely (46 percent).

GetJar offers Android, BlackBerry, Windows Phone, Symbian and iOS applications; the store serves consumers spanning over 200 countries, generating roughly 100 million downloads per month and supporting roughly 2,300 different handset models in all. All GetJar apps are free; developers monetize their applications by incorporating advertising or launching demo versions through the site and upselling full-fledged premium iterations across other sales channels. GetJar's own revenue model is predicated on offering partners premium placement and promotional services--developers bid for prime real estate on the store's website, and the firm generates income according to the number of downloads that result. Earlier this month, GetJar announced AT&T (NYSE:T) will offer its complete application catalog via the AT&T AppCenter portal.

For more:
- read this GetJar Developer Blog entry

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