3 Italia picks Thomson for mobile TV

3 Italia, has built a new operation centre for the mobile television services La3 TV, based on an integrated solution from Thomson.

3 Italia operates Europe's largest DVB-H service with over 850,000 subscribers in Italy. The new Thomson mobile video headend allows 3 Italia to manage encoding and delivery in house, with the capability to broadcast up to 20 channels over DVB-H, with superior picture quality.

The solution is based on Thomson's ViBE Mobile TV encoder to achieve the highest possible quality of MPEG-4 compression, optimizing the bandwidth available for mobile television.