The penetration of embedded telematics in new vehicles will increase from 13.4 per cent in 2014 to 52 per cent in 2020, but ABI Research said it remains challenging for car OEMs to convince users to pay for built-in connected car services. The research company said the perceived value of safety services or in-car Wi-Fi hotspots is simply not yet big enough. It believes that built-in vehicle connectivity will only go mainstream if and when it becomes a "must-have" integral part of vehicles for new automotive paradigms (including car sharing and autonomous driving) not expected to fully materialise before the 2020 time horizon. Report