América Móvil unit chooses Amdocs for ad management
Anuncios en Directorios (ADSA) has selected Amdocs software, consulting and systems integration services as part of a strategic systems and business transformation initiative.
As a result, ADSA will be able to quickly introduce and sell interactive, multi-media advertising products such as pay-per-click advertising offers served across both online and mobile channels.
ADSA will deploy the Amdocs Integrated Advertiser Management system to modernize and unify sales, ordering, fulfillment, distribution, customer management and self-service processes.
ADSA is the directory publishing subsidiary of América Móvil and owns multiple Spanish-language publishing directories, both print and online, across Mexico, United States, Argentina, Peru and Colombia.