BBC eyeing social networking Web sites

The British Broadcasting Corporation (BBC) plans to develop its online presence by providing social networking sites based on its most popular brands such as Top Gear, a BBC spokeswoman, quoted by a Reuters report, said.

The Reuters report said the world-renowned broadcaster is looking to tap into the popularity of such sites as MySpace, in which users contribute comments and video footage to share with other users.

The report also quoted the spokeswoman for BBC Worldwide, the commercial arm of the corporation, as saying that there was no time plan in place but that it expected to continue to develop its online service over the next year.

The sites will carry more interactive sections and be targeted at consumers who are already interested in such brands as the popular motoring show and BBC Good Food.

The phenomenon of consumers contributing to Web sites such as MySpace and YouTube or via blogs swept the media industry in 2006, prompting headlines that the traditional media was losing its sway with consumers, the report further said.