Mobile messaging company Blyk has appointed Eric Kip as chief executive officer, replacing co-founder Pekka Ala-Pietilä, who will continue as chairman.
Kip joined Blyk in 2009, and was previously chief commercial officer. He has 20 years of experience working with advertising in various executive media functions.
Before joining Blyk, he held executive management positions at two major media agencies: Initiative (part of IPG) and MediaCom (part of WPP).
In his earlier role as marketing director of The Coca-Cola Company in the Netherlands, he focused on communication with young consumers.