Brands set to treble spend on mobile marketing by 2013

Major brands are looking to invest heavily in mobile marketing over the next five years, according to an independent survey of large brands in the financial services, retail and manufacturing sectors commissioned by Telefonica O2. Despite the economic slowdown, brands do not believe that this will jeopardise mobility spending and the percentage of budgets spent on mobile marketing and communications is set to increase almost 150 per cent by 2013. Article