A new survey commissioned by Nokia Siemens Networks reveals growing sensitivity about personal data amongst European consumers, with 85% of respondents considering data privacy very important.
The study showed that mobile and internet users’ personal data -- including name, pictures and occupation -- are increasingly regarded as highly sensitive, requiring greater protection.
However, the poll also said that 40% of consumers are ready to share personal data for targeted services that add value.
After banks, telecom operators are seen as the second most trusted group for securing personal information.