Customers may pay extra for own-number option

Some 30% of European pre-paid subscribers are prepared to pay a premium for the ability to select their own number, a new survey from Evolving Systems found.
The survey, carried out in spring 2010, polled the views and opinions of 500 prepaid mobile phone subscribers across the UK, France, Germany, Italy and Spain.
A quarter of those users who are willing to pay a premium said that they would pay between €6-50 (between £6 and £50 in the case of UK users).
Evolving Systems’ CTO Stuart Cochran said operators would gain a significant incremental revenue source, considering these numbers.