Dedicated staff needed for mobile apps

Mobile apps are becoming so pervasive that businesses will have to create a dedicated position to deal with them, according to Forrester.
In a new report, the firm predicts that the apps market will see a compound annual growth rate of 82% all the way to 2015, fuelled by cloud services, smart computing, consumer electronics and connected vehicles as well as smartphones.
One of the consequences of the rise of this “App Internet” market will be that the line between consumer and business users – which has already become increasingly blurred thanks to smartphones – will disappear completely, Computerworld reports.
“With it would come the rise of the chief mobility officer, responsible for managing App Internet efforts that span the call centre, customer service, marketing, e-commerce, and IT.”
That will likely be true, at least for large companies. For smaller companies that lack the in-house tech expertise or budget, there will almost certainly be an outsourcing/managed services opportunity there, what with the mobile cloud and all.
For companies that opt for an in-house executive, one challenge will be coming up with a job title. “Chief mobility officer” is fine, except that the initials are CMO, which is problematic if you have a chief marketing officer. Unless you make the chief marketing officer responsible for mobile apps as well.
Well, I’m sure they’ll think of something.